The Complete Guide To SEM

Increases website visibility through paid advertising

Your Step-by-step SEM Guide

Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive.

You might have learnt about optimising your website organically. Yet, due to the high level of competition, ranking on the first page of search results without spending money behind it will be difficult.

This is where search engine marketing comes into play. SEM, or Search Engine Marketing, is a digital marketing strategy used to drive website traffic through search engine results pages (SERPs).

In contrast to SEO, SEM requires pay-per-click (PPC) advertising to increase a website’s visibility. Even though applying SEM requires you to spend some money, it doesn’t guarantee that you’ll drive more traffics to your website in the blink of an eye.

You will need to consider several factors to run a successful SEM campaign. Starting from choosing relevant keywords, testing the ad copies, to bidding your keywords accordingly.

Though it might seem complex, particularly if you’re new in the online marketing scene, you can learn the tactics through this comprehensive guide that will help you run your ads competently!

Looking for a trusted SEO agency in Malaysia? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO services, SEM services, Google Ads management servicesGoogle Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

Let's Explore the chapters

Chapter 1 :
Chapter 2 :
Chapter 3 :
Chapter 4 :
Chapter 5 :
Chapter 6 :
Chapter 7 :
Chapter 8 :
Chapter 9 :
Chapter 10 :
Chapter 11 :
Chapter 12 :
Chapter 13 :
Chapter 14 :
Chapter 15 :
Chapter 16 :
Chapter 17 :
Chapter 18 :
Chapter 19 :
Chapter 20 :
Chapter 21 :
Chapter 22 :
Chapter 23 :
Check out other posts we have

Sorry, we couldn't find any posts. Please try a different search.